For partner agents
Agent FAQ
We don't sell names. We book conversations with sellers who asked for one, and we get paid only when the sale closes.
What you get
- Sellers who asked to talk, from our own mail, ads and forms
- Screening notes: situation, timing, condition
- A booked appointment, when we can set one
- Leads in your cluster first, once it is active
- A replacement when a flagged lead is accepted
- No upfront or monthly fee in the DFW pilot
- The routing log, any time you ask
What you don't
- Bought lists or cold-texted names
- A charge for a lead that never closes
- A promised number of leads
- A promised listing, sale or price
- An exclusive zip
- Sellers already listed with another broker
- Any MLS data from us
| Referral type | Fee to R2 Realty LLC | Stays with your brokerage |
|---|---|---|
| Qualified hand-off (25%) | $3,000 | $9,000 |
| Held appointment (35%) | $4,200 | $7,800 |
| Seller never closes | $0 | n/a |
Do you sell leads?
No. We don't sell names, and nobody pays us for a contact. We find sellers who asked for help, talk with them, and book them with a local agent. We are paid only when that sale closes.
How much is the referral fee?
25% of your side's gross commission for a qualified hand-off. 35% for a held appointment: one we booked that took place. The signed agreement has the exact terms.
What does that look like in dollars?
A $400,000 sale at a 3% listing side is $12,000. A qualified hand-off fee is $3,000, so $9,000 stays with your brokerage. A held appointment fee is $4,200, so $7,800 stays. Your broker's split with you applies to what stays.
Who pays it, and when?
Your broker pays R2 Realty LLC at closing, through the title company on the settlement statement. A sales agent can be paid only through their sponsoring broker, so nothing moves between agents. Sell Well Texas LLC, which runs the website and app, never receives any part of it.
What if the seller doesn't sell?
Then there is no fee. A fee arises only when a referred sale closes within the agreement's term.
Is there a monthly or upfront fee?
Not during the DFW pilot.
Does the team leader take leads too?
Yes, during our launch. Until a zip cluster has two active partner agents, the team leader, a licensed R2 Realty sales agent, handles its sellers, logs every one, and tells each seller who is calling. Those leads carry no fee. Once your cluster is active, new leads go to its partner agents first, by weighted round robin. The leader steps in only if no one claims a lead within 30 minutes, or the seller asks for the leader by name. A lead assigned to you is never taken back. Ask to see the routing log any time; we answer within 5 business days.
What if a lead is bad?
Flag it in the app within 2 business days of finding the problem, with the reason: already listed, not the owner, wrong contact details, or no answer after 6 attempts in 72 hours. We review flags every week. If we accept it, there is no fee on that lead and we send a replacement when one is available. If we decline it, you get the app record. If you still disagree, your broker and R2 Realty LLC settle it under the signed agreements.
What don't you guarantee?
A number of leads, a listing, a sale, a price, a timeline, a kept appointment, or an exclusive zip. We'd rather send fewer, better sellers.
How is this different from buying leads at $79 to $150 each?
Pay-per-lead companies charge when they deliver a name, whether or not it ever lists, and most charges are non-refundable. We charge nothing until a referred sale closes, so a lead that goes nowhere costs you only your time. If you convert bought leads well, a flat price can cost less per closing than our fee. If you don't, it costs more, and you carry that risk up front.
Does the company I pay a referral fee to need a license?
In Texas, yes. A fee that depends on a closing can be paid only to a licensed broker, through your own broker. Ask any company that takes a percentage at closing for its broker license number. Ours is R2 Realty LLC, TREC #9011726.
What if the seller buys their next home with me too?
The signed agreement says which transactions carry a fee. Read it with your broker before you sign.
How many leads will I get?
It depends on your area and your scorecard. You set a monthly cap (8 by default). We don't promise a number.
Am I locked in?
No. There is no exclusivity on either side. You can work any other lead source, and either side can end participation by written notice. Leads you already received stay under the agreement.
Why do I have to use your app?
The seller's consent covers Sell Well Texas Group, R2 Realty LLC and the partner agent working with them. The app keeps every contact on that record and settles timing if a fee is ever questioned.
Can I market to the seller after I claim them?
Yes. Once you claim a referral, the seller is your prospect. Follow Texas and federal rules for calls and texts, never text without consent, and honor any opt-out.
What does my broker need to do?
Sign the Referral Agreement Between Brokers (TXR 2405) and our network program agreement, and add the referral fee to closing instructions on referred deals.
Can I refer sellers to you?
Not for a fee from us. This network sends sellers to agents. If you have a seller outside your area, contact us about a standard broker-to-broker referral.
This page summarizes. The signed network program agreement and TXR 2405 control. See the full terms.